A Twitter video app for smart TVs is in the social media company’s plans, according to a tweet from owner Elon Musk. In response to a tweet suggesting that a Twitter video app is needed, Musk replied: “It’s coming.”
Focus on Video Content
New CEO Linda Yaccarino and Musk laid out Twitter’s plans to focus on video, creator, and commerce partnerships during an investor presentation on Thursday. The goal is to revitalize the social media company’s business beyond digital advertising.
One slide of the presentation stated that vertical video accounted for more than 10% of time spent on Twitter.
New Shows and Ad Opportunities
Former Fox News host Tucker Carlson launched a new show called Tucker on Twitter earlier this month. Twitter envisions selling ads and sponsorships alongside videos from Carlson and other content creators, according to a source familiar with the matter.