Netflix’s CEO, Ted Sarandos, said that the company’s $2.5 billion investment in South Korea is an “opportunity” for local business. He played down a dispute with local internet companies over network usage, stating that South Korea is one of Netflix’s biggest suppliers of television series and films.

Investing for the Long Term

Sarandos said that Netflix was “investing for the long term” in the country, which has given the company global hits such as Squid Game and The Glory. Outlining how the $2.5 billion — announced in April in Washington while Korean President Yoon Suk Yeol was on a state visit — would be spent, Sarandos praised the “amazing partnership between the Korean creative community and Netflix”.

The Potential of the Investment

Sarandos added, “But I believe we’re just scratching the surface of what’s possible,” vowing to invest heavily in training South Korea’s next generation of storytellers, in addition to boosting funding for original shows. “We have to invest in their talent collectively as an industry. Between 2022 and 2025, for example, one in five Netflix titles in Korea will have come from a first-time writer or director,” he said.

The Dispute with Local Internet Companies

South Korea’s service providers have accused Netflix, which launched in the country in 2016, of free-riding on their networks — paying the standard rate, despite the significant traffic congestion it has caused. Netflix sued SK Broadband in 2020, asking the court to confirm that it has no obligation to pay network usage fees to SK Broadband. However, the court ruled with the Korean firm, saying it was “reasonable” for Netflix to be “obligated to provide something in return”. Netflix has appealed.

Sarandos’ Response to the Dispute

Sarandos said he wouldn’t call the current legal dispute a “conflict”. “I would say that there’s opportunity as businesses evolve. There’s a clear, direct and symbiotic relationship between creative companies like ours and internet industries,” he told reporters in Seoul. “We’ve invested about a billion US dollars in developing this open connect system which improves and reduces the cost of delivery of bits around the world.”

Creating a Better Consumer Experience

He stressed that Netflix has about 18,000 servers across 6,000 locations in 175 countries that “make the internet move faster and more efficiently”, and that investment will only continue. “I’d say that the opportunity to work together to create a better consumer experience for the internet, for content, for general joy of consumers is something we should be doing together.”

Over the past few years, South Korean content has taken the world by storm, with more than 60 percent of Netflix viewers watching a show from the country in 2022, according to company data.

By Shamiso Miracle

Shamiso Miracle completed her degree in journalism and media studies at the University of Zimbabwe before honing her skills at Savanna News. She then went on to work at iHarare News, becoming a voice for everyday SA citizens who wanted to share their stories. When she's not writing news that entertains and inspires ,Shamiso is an avid reader and a wellness bunny.

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