Social media usage in South Africa

There are numerous misunderstandings and false impressions about the use of social media in South Africa. For example, it is common for individuals to assume that the opinions expressed on social media platforms accurately represent and reflect the views of the entire country. However, is this truly the case? Similarly, some may argue that marketing a business on Twitter is more effective than on Facebook. But is this claim based on evidence or simply an assumption?

These are just a few critical questions that must be examined in depth. As a result, we will be taking a critical look at social media usage in South Africa today.
It is important to note that most of the statistics used in this analysis are derived from a report produced by Data Reports. Obtaining comprehensive and up-to-date data on South Africa can be challenging. Even survey results from South Africa often have significant margins of error. Nonetheless, the overall picture painted by these figures accurately represents the situation.

How many South Africans use social media?

In January 2023, it was reported that 59.3 per cent of all internet users in South Africa, regardless of their age, used at least one social media platform. This means that more than half of South Africa’s internet user base was active on social media.

Facebook Usage

In March 2022, it was reported that there were 29.5 million Facebook users in South Africa. This number represents almost half of the population of the country, indicating that Facebook is a widely used social media platform in South Africa. Additionally, it was found that the largest audience base for Facebook in South Africa was users aged 25 to 34, who accounted for 29.4 per cent of the total user base.

Linkedin Usage

In May 2022, it was reported that the number of LinkedIn users in South Africa had reached almost 10.2 million. This indicates that a significant number of people in the country were using the professional networking platform to connect with others and advance their careers.

Instagram Usage

In March 2022, it was reported that the number of Instagram users in South Africa had increased to 6.81 million, up from 5.66 million in March 2021. This represents a significant growth in the app’s user base in the country. Additionally, it was found that the majority of Instagram users in South Africa were female, with women accounting for 51.8 per cent of the app’s audience in the country.

Twitter Usage

In early 2023, Twitter’s advertising resources reported that the platform had 3.65 million users in South Africa. This number represents 6.1 per cent of the country’s population, indicating that Twitter’s ad reach in South Africa was significant. This means that advertisers could potentially reach a large audience by using Twitter to promote their products or services in South Africa.

WhatsApp Usage

It was reported that approximately 95.4 per cent of internet users in South Africa used WhatsApp on a monthly basis. This indicates that WhatsApp is a widely used messaging platform in the country. In comparison, Argentina saw 95.2 per cent of its internet users engaging with the platform, indicating that WhatsApp is also popular in that country.

Tik Tok Usage

In 2021, a survey was conducted in South Africa to determine the distribution of TikTok users by province. The survey results showed that most TikTok users in South Africa came from Gauteng, with around 34 per cent of the total user base in the country. North West had the second-largest share of TikTok users in South Africa.

The Top 5 Most Popular Social Media Platforms in South Africa

In the third quarter of 2021, it was reported that WhatsApp was the most popular social media platform in South Africa, with 95 per cent of internet users using the messaging app. Facebook and Instagram were also popular, with penetration rates of around 87 per cent and 73 per cent, respectively. Additionally, it was found that the potential audience that could be reached with advertisements on Facebook amounted to 24.2 million people in South Africa.

The Number of Internet and Social Media Users Continues to Grow

Since 2018, the number of internet users in South Africa has been steadily increasing. In 2022, it was reported that 48.4 million South Africans accessed the internet, compared to 36 million four years earlier. As a result of this growth in internet usage, the number of active social media users in South Africa also increased significantly. By January 2022, the number of individuals actively using social media platforms had reached 28 million, nearly three times higher than in 2014.

Mobile phones dominate internet access

In 2022, it was reported that 47.8 million South Africans used mobile devices to access the internet. Mobile phones were the primary devices used for this purpose in the country. In the third quarter of 2021, 96 per cent of internet users in South Africa used mobile phones to connect to the internet, while 86.2 per cent used a laptop or desktop computer. Additionally, it was found that mobile phones generated close to 79 per cent of web traffic in South Africa as of late 2022.

By Shamiso Miracle

Shamiso Miracle completed her degree in journalism and media studies at the University of Zimbabwe before honing her skills at Savanna News. She then went on to work at iHarare News, becoming a voice for everyday SA citizens who wanted to share their stories. When she's not writing news that entertains and inspires ,Shamiso is an avid reader and a wellness bunny.

4 thought on “Statistics and Facts: An analysis of social media Usage in South Africa”
  1. Скоростроительные здания: финансовая выгода в каждом кирпиче!
    В современной реальности, где минуты – капитал, объекты быстрого возвода стали решением, спасающим для экономической сферы. Эти современные сооружения включают в себя надежность, экономичное использование ресурсов и ускоренную установку, что дает им возможность отличным выбором для различных коммерческих проектов.
    Строительство легковозводимых зданий
    1. Высокая скорость возвода: Минуты – основной фактор в деловой сфере, и быстровозводимые здания способствуют значительному сокращению сроков возведения. Это особенно востребовано в моменты, когда срочно требуется начать бизнес и начать прибыльное ведение бизнеса.
    2. Финансовая эффективность: За счет совершенствования производственных операций по изготовлению элементов и монтажу на площадке, стоимость быстровозводимых зданий часто оказывается ниже, по отношению к обычным строительным проектам. Это обеспечивает экономию средств и обеспечить более высокую рентабельность вложений.
    Подробнее на https://scholding.ru
    В заключение, экспресс-конструкции – это лучшее решение для предпринимательских задач. Они комбинируют в себе ускоренную установку, экономическую эффективность и высокую прочность, что дает им возможность идеальным выбором для предпринимательских начинаний, имеющих целью быстрый бизнес-старт и извлекать прибыль. Не упустите возможность сократить издержки и сэкономить время, наилучшие объекты быстрого возвода для вашего следующего делового мероприятия!

  2. Скорозагружаемые здания: финансовая польза в каждом блоке!
    В современной реальности, где минуты – капитал, объекты быстрого возвода стали реальным спасением для коммерческой деятельности. Эти новейшие строения обладают твердость, финансовую выгоду и быстрый монтаж, что придает им способность лучшим выбором для разнообразных предпринимательских инициатив.
    Строительство легковозводимых зданий
    1. Скорость строительства: Моменты – наиважнейший аспект в бизнесе, и сооружения моментального монтажа обеспечивают существенное уменьшение сроков стройки. Это особенно выгодно в сценариях, когда срочно требуется начать бизнес и начать зарабатывать.
    2. Бюджетность: За счет оптимизации производства и установки элементов на месте, экономические затраты на моментальные строения часто бывает ниже, по сравнению с обычными строительными задачами. Это позволяет сэкономить средства и достичь большей доходности инвестиций.
    Подробнее на scholding.ru
    В заключение, скоро возводимые строения – это превосходное решение для бизнес-проектов. Они обладают быстрое строительство, экономию средств и надежность, что придает им способность превосходным выбором для предпринимателей, готовых к мгновенному началу бизнеса и получать деньги. Не упустите шанс экономии времени и денег, наилучшие объекты быстрого возвода для вашей будущей задачи!

Leave a Reply

Your email address will not be published. Required fields are marked *