Instagram’s new Threads app has been making waves since its launch. According to Mark Zuckerberg, the app has already garnered more than 30 million sign-ups as of Thursday morning. The app’s popularity is evident in the number of posts and likes shared – internal data shows that there have already been more than 95 million posts and 190 million likes shared, all within less than 24 hours of its launch.

Launch and Popularity

The app launched on Wednesday evening on both iOS and Android, significantly earlier than the originally planned Thursday launch time. Its popularity is evident as it’s currently the top free app on the App Store, with a lot of people checking it out.

Missing Features

Despite its promising start, there are still several features missing from Threads. For example, users cannot delete their Threads account without also deleting their Instagram account. Additionally, the app lacks features such as DMs, a reverse-chronological following feed, or a planned integration with the decentralized ActivityPub protocol.

Future Prospects

These initial launch numbers point to a promising start for Meta’s new Twitter competitor. However, it remains to be seen if people will stick around and continue to use the app in the long term. Only time will tell if Threads will be able to maintain its popularity and continue to grow.

By Shamiso Miracle

Shamiso Miracle completed her degree in journalism and media studies at the University of Zimbabwe before honing her skills at Savanna News. She then went on to work at iHarare News, becoming a voice for everyday SA citizens who wanted to share their stories. When she's not writing news that entertains and inspires ,Shamiso is an avid reader and a wellness bunny.

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