According to new research by Ornico, a brand intelligence consultancy, and technology research house World Wide Worx, the Chinese-owned short-video app TikTok, owned by ByteDance, has become the second most popular social media platform in South Africa, second only to Facebook.
Facebook Remains Dominant
The research, entitled “South African Social Media Landscape 2023”, found that Facebook continues to dominate the social media scene in South Africa with a commanding 56.7% penetration of South Africans aged 15 and over, living in cities and towns.
Explosive Growth of TikTok
However, TikTok has seen explosive growth and has surpassed Instagram to claim second position with a 30.6% penetration. Notably, TikTok’s appeal extends beyond its under-15 target audience and has made significant inroads into the 15+ market.
The data for the research is based on Ask Afrika’s Target Group Index, which surveyed 24,744 respondents. The data is weighted to the population and represents 28.1 million South Africans.
Youth Audience Key to Social Media in South Africa
According to Arthur Goldstuck, head of World Wide Worx, “The youth audience is key to social media in South Africa. When a platform like TikTok, which has deep reach among those aged under 15, breaks through to this extent in the older youth market, as well as among young adults, we can see the landscape undergoing a significant shift.”
Instagram and Twitter Remain Popular
Despite TikTok’s growth, Instagram remains a popular choice among South African social media users with a 27.6% penetration. Twitter also retains a significant following with 22.5% of the market despite its troubled takeover by Elon Musk. However, Twitter experienced a significant decline in the percentage of major brands using it as a marketing platform, dropping from 69% to 63%, compared to a high of 88% in 2019.
LinkedIn: A Professional Networking Platform
Microsoft-owned LinkedIn is far behind with a 14.7% penetration but this is considered healthy for a professional networking platform that does not hold youth appeal.
Excellent, what a weblog it is! This webpage provides useful data to us, keep
it up.
Also visit my webpage; vpn special code
Your method of explaining the whole thing in this post is actually nice, every one can easily be
aware of it, Thanks a lot.
Feel free to visit my web site vpn special code
Attractive section of content. I just stumbled upon your weblog
and in accession capital to assert that I acquire in fact enjoyed account your blog posts.
Anyway I’ll be subscribing to your feeds and even I
achievement you access consistently rapidly.
Check out my blog post: vpn special coupon
I got this website from my friend who told me concerning this
web site and at the moment this time I am visiting this website and reading very informative posts at this place.
my webpage: vpn special code
Awesome! Its actually remarkable paragraph, I have got much clear
idea on the topic of from this piece of writing.
Look at my page … vpn special coupon code 2024
Heya i am for the first time here. I found this board and I find It truly useful & it helped me out much.
I hope to give something back and help others like
you aided me.
My blog post … vpn special coupon
The other day, while I was at work, my cousin stole my iphone and tested to see if it
can survive a 30 foot drop, just so she can be a youtube sensation. My iPad is now destroyed and
she has 83 views. I know this is totally off topic but
I had to share it with someone!
Here is my web page; vpn coupon code 2024
Very rapidly this site will be famous amid all blogging and site-building visitors, due
to it’s pleasant posts
Here is my page facebook vs eharmony
Actually when someone doesn’t be aware of after that its up to other people that they will help, so here it takes place.
Also visit my site … eharmony special coupon code 2024
Good information. Lucky me I ran across your site
by chance (stumbleupon). I’ve book-marked it for later!
Here is my blog post … nordvpn special coupon code 2024
You actually make it appear so easy with your presentation but
I in finding this topic to be really something which I feel I’d never understand.
It seems too complicated and very broad for me. I’m taking
a look forward in your next publish, I will try to get the grasp
of it!
You have observed very interesting details! ps decent site.!
Very interesting topic, regards for posting. Euro trip