Have you joined Threads yet? Meta’s new Twitter rival has already gained a lot of traction, pulling in existing Instagram handles and follows to create a busy timeline. Despite only launching over 24 hours ago, the app has already amassed over 30 million users. This impressive number speaks to the ease of converting an Instagram account to a Threads account.
A Threat to Twitter?
Twitter is likely not happy about the success of Threads. In addition to its own problems, Threads is doing a decent job (in these early days) of replicating Elon Musk’s social network. In fact, Twitter has even threatened legal action against Meta, accusing it of poaching former employees and unlawfully misappropriating trade secrets and intellectual property.
Alex Spiro, Elon Musk’s personal lawyer, wrote in a letter to Meta on behalf of Twitter parent X Corp., “Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.” Spiro claims that Meta has hired dozens of ex-Twitter employees over the last year.
Meta has refuted Spiro’s claims. Andy Stone, Meta’s communications director, wrote on Threads, “No one on the Threads engineering team is a former Twitter employee — that’s just not a thing.” It remains to be seen how this legal battle will play out and what impact it will have on the future of Threads.