Meta Platforms’ WhatsApp Business application has recently reached a milestone of over 200 million users on its platform. This represents a fourfold increase from about three years ago, according to CEO Mark Zuckerberg.

Shift in Focus

The increase in the user base comes as Meta shifts its focus to the development of business messaging. This is due to an uncertain economy that has slowed down the company’s core advertising business.

New Features for Small Businesses

Meta has announced that it will soon begin testing features that will help small businesses run ads that click to the messaging platform without the need for a Facebook account. Small and medium businesses will be able to send personalized messages, such as appointment reminders and updates on holiday sales, to their customers for a fee.

Monetizing Messaging Apps

Meta has been working to monetize its messaging apps, WhatsApp and Messenger, as CEO Zuckerberg WhatsApp sees business messaging as the company’s next pillar. The new features for small businesses are part of this effort to generate revenue from the company’s messaging platforms.


By Shamiso Miracle

Shamiso Miracle completed her degree in journalism and media studies at the University of Zimbabwe before honing her skills at Savanna News. She then went on to work at iHarare News, becoming a voice for everyday SA citizens who wanted to share their stories. When she's not writing news that entertains and inspires ,Shamiso is an avid reader and a wellness bunny.

4 thought on “WhatsApp Business Reaches 200 Million Users”
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