Google-owned YouTube is set to launch its official shopping channel in South Korea for live commerce later this month. This will be the first time that YouTube has opened an official shopping channel in any country in the world.

Launch Details

According to people familiar with the matter, the new channel is set to open on June 30 and will provide a live commerce platform to companies. At launch, it plans to livestream shopping content with about 30 brands.

YouTube’s Commitment

A YouTube official told Yonhap News Agency that “YouTube is committed to building an engaging, informative, and entertaining shopping experience for all users, including in Korea.” They added that the company may experiment with a variety of YouTube Shopping features from time to time as they continue to work hard to optimize and deliver the best experience for their users.

Previous Shopping Features

Last year, YouTube rolled out a new shopping tab in its Explore section. This allowed eligible creators to tag products in their live streams or list products under their videos. Viewers could then purchase those products.

Alphabet’s Plans for YouTube

During Alphabet’s fourth-quarter 2022 earnings call, Philipp Schindler, the chief business officer of the company, said that Alphabet will focus on making YouTube more “shoppable.” This is part of their efforts to foster more creators, which will lead to more content and viewers, and ultimately more opportunities for advertisers. Alphabet is the parent company of Google and YouTube.

Ad Revenue and Growth

YouTube saw its revenue from ads falling 2.6 per cent (year-on-year) in the March quarter. This was the third quarter in a row that its ad revenue has decreased. However, the company is seeing growth in Shorts as watch time and monetization is “progressing nicely.” According to Schindler, “People are engaging and converting on ads across Shorts at increasing rates.”

By Shamiso Miracle

Shamiso Miracle completed her degree in journalism and media studies at the University of Zimbabwe before honing her skills at Savanna News. She then went on to work at iHarare News, becoming a voice for everyday SA citizens who wanted to share their stories. When she's not writing news that entertains and inspires ,Shamiso is an avid reader and a wellness bunny.

4 thought on “YouTube Launches its Official Shopping Channel on 30 June”
  1. It’s appropriate time to make a few plans for the future and it’s timeto be happy. I have read this put up and if Imay I want to suggest you some interesting issues or tips.Maybe you could write next articles referring tothis article. I desire to read even more things approximately it!

  2. Hi! I just want to give you a big thumbs up for your great information you have right here on this post. I will be coming back to your web site for more soon.

  3. Hey there! Quick question that ‘s totally off topic.Do you know how to make your site mobile friendly?My web site looks weird when viewing from my apple iphone.I ‘m trying to find a template or plugin that might beable to fix this problem. If you have anyrecommendations, please share. Cheers!

Leave a Reply

Your email address will not be published. Required fields are marked *